AXA Insurance Thailand Launches AXA Smart Traveller’s Choice: A New Standard in Travel Protection
Bangkok, Thailand, April 1, 2025— AXA Insurance Thailand has recently unveiled AXA Smart Traveller’s Choice, a cutting-edge travel insurance plan developed through comprehensive analysis of customer feedback and real-life experiences. This innovative plan effectively combines AXA's extensive expertise with advanced technology to address the evolving needs of today’s travellers. With a robust coverage framework designed to effectively manage risks, AXA Smart Traveller’s Choice empowers customers to embark on their journeys with exceptional flexibility and comprehensive protection, ensuring peace of mind throughout their travels.

The exclusive media event to launch AXA Smart Traveller’s Choice, held at The Plaza Room, Siam Pathumwan House Building, 11th Floor, was hosted by Bam Pitipat Kootrakul and special guest Cris Horwang, who shared personal travel experiences and highlighted the importance of robust travel insurance coverage. Senior executives from AXA Insurance Thailand, including Guillaume Mirabaud, Chief Executive Officer; Paweena Khemarangsan, Chief Customer Officer; Hatainan Kiatfuengfoo, Chief Distribution Officer, also discussed the latest market trends and directions in the travel insurance industry and how AXA Smart Traveller’s Choice sets a new benchmark.

Paweena Khemarangsan, Chief Customer Officer, AXA Insurance Public Company Limited, stated: “Unlike conventional travel insurance plans, AXA Smart Traveller’s Choice offers Core Protection with three options: Basic, Advance, and Max. Core Protection includes essential coverage such as accidental death and disability, overseas medical expenses, follow-up treatment in Thailand, medical evacuation, coverage for recreational sports and activities, and more, ensuring vital protection for all travellers. For those needing insurance solely for visa applications, the Basic plan starts at just 119 Baht and is eligible for Schengen visa applications.
Customers can also choose customisable options to enhance their coverage. For travellers with multiple destinations, the “Trip Protection” option is recommended to cover travel delays and missed connections. For those trekking or engaging in activities in remote areas or renting cars, “Extra Protection” covers search and rescue expenses, and rental car excess.
Additionally, shopping enthusiasts will benefit from “Property Protection,” safeguarding purchases against theft and ensuring personal belongings in Thailand are protected while traveling.”

Hatainan Kiatfuengfoo, Chief Distribution Officer, AXA Insurance Public Company Limited, added: “AXA Smart Traveller’s Choice is now available for purchase online anytime, anywhere through AXA’s official website. Simply visit https://www.axa.co.th/en/axa-smarttraveller Our emergency assistance is fully supported with multiple contact channels, including our worldwide hospital network, 24/7 hotline service, and LINE Official Account, ensuring assistance every step of the way in the event of any unexpected incidents.”
With AXA Smart Traveller’s Choice, AXA continues its commitment to providing best-in-class travel protection, ensuring that every journey - whether for business or leisure, is safeguarded against unexpected challenges.
Don’t miss out! Special promotion today – 5 May 2025, apply the code AXACHOICE for international travel insurance to enjoy up to 900 Baht in Starbucks e-Coupons with premiums of 1,000 Baht or more, along with an additional 22% discount on the Advance or Max plans.
For more information on AXA’s travel products and services, visit https://u.axa.co.th/PubPC25 .
Remark: Terms and conditions of coverage and underwriting as specified by AXA, the Insured should understand them before making the decision.